![]() These Mosrite shaped guitars had the chambered bodies, lipstick pickups, stacked tone & volume controls and were constructed of masonite. The top of the page shows the two infamous Danelectro made guitars with “Amp-In-Case” models 1448 (single pickup) and 1449 (double pickup). Opening the pages that feature guitars and amps from a Sears 1963 Fall & Winter catalog reveal a virtual vintage wonderland. And, as it goes, availability for these instruments is declining while prices for them are escalating. There are whole web communities devoted to Silvertone instruments. In the last several years Silvertones have enjoyed a boom in popularity among both collectors and performers. And, most of us now really regret doing so. We were all very happy to have our first guitar but play in a band with a Silvertone wasn’t always considered “cool” and most of us got rid of our Sears gear in favor of something else has soon has we had enough money. Putting things in perspective with inflation though, even a guitar costing $100 in the mid 60s would run you a bit over $600 today. A Fender Strat in 1964 cost $275 compared to the most expensive Silvertone guitar of that time at $199 including case. Of course, Sears had their low end and their high end instruments but for the most part they sold some really great guitars and amps at comparatively budget prices. Silvertone was the house name used by Sears for their instruments but these were actually made for Sears by several manufactures including Danelectro, Harmony and Kay. ![]() ![]() Sears began selling a selection of electric guitars and amps in the fifties, but it is the 1960s that the company sold most of its more popular models. ![]() Sears Catalog: Silvertone Guitars from Sears ![]()
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